Date: 2023
Personal project: Vision pro concept for the Polestar 4 coming out in the second quarter 2024.
Software used: Figma & Photoshop
Credit: Interior design CGI by Ahmed Sharara
Date: 2023
Personal project: Home speaker concept for Bang & Olusfen - product design modelling, texturing, lighting & rendering.
Software used: Cinema4D, Redshift & Photoshop
More renders and animation coming soon
Date: 2022
Company: Arrival
Project: Mobility app marketplace for the next generation of zero emissions electric vehicles.
Role: Head of design
Responsibilities: User experience strategy, design team management, design direction, product management and video production.
Team: Head of design (x1), Product designers (x2), User researcher (x1), Product owner (x2), Engineers/developers (x9)
Challenge
Arrival is revolutionising the design and production of electric vehicles to promote end-to-end sustainability using a radical new method for large-scale electrification.
These smart vehicles, equipped with hundreds of sensors, are at the heart of a new generation of intelligent mobility solutions powered by the latest IoT technology and digital services.
Once on the road, Arrival's vehicles can connect to a range of applications, from delivery operation managers seeking to optimise their fleet's profitability to drivers looking to interact with their van, and marketers seeking to share their latest ad campaign on public buses through a dedicated app. All these digital services will be available through one marketplace “Connect Store be accessible via applications, some built in-house and some by third-party developers, similar to the Apple Store.
All these digital services available via applications would be accessible through one marketplace similar to Apple Store some built in-house and some by third party developers.
Solution
We organised a series of product strategy workshops with senior stakeholders, product and engineering leads to review the Connect Store's business strategy, value proposition, audience, key features, and create high-level customer journey maps of the platform to be divided into two areas:
Connect Store: a digital marketplace where fleet managers, drivers or service engineers can browse mobility apps, subscribe, and access them via MyArrival personalised space.
Integration App: an application where commercial partners and developers can learn how to develop, test and publish softwares for Arrival’s vehicle on Arrival Connect Store.
The product team designed both simultaneously in collaboration with the e-com, HMI and fleet app teams to deliver an intuitive, functional and beautifully crafted user experience in line with Arrival’s core design principles.
Outcomes
User experience product strategy
Customer journey maps
Product roadmap
User experience design and prototyping
Brand & design direction
Product concept video
Website and app development
The launch scheduled early 2023 has been postponed following the company’s restructuring at the end of 2022.
Date: 2022
Company: Arrival
Project: The Device App is a versatile digital product designed for engineers to use throughout the entire product lifecycle, from research and development to production and servicing. It leverages the latest IoT technology to enable remote vehicle servicing and maintenance.
Role: Head of design
Responsibilities: User experience strategy, design team management, design direction and product management.
Team: Head of design (x1), Product designers (x2), User researcher (x1), Product owner (x1), Engineers/developers (x20)
Challenge:
Arrival is revolutionizing the design and production of electric vehicles to promote end-to-end sustainability using a radical new method for large-scale electrification. To develop, produce and service these new smart vehicles, Arrival wanted to create a cutting-edge software application that engineers could use at all stages of the product lifecycle, from R&D to service and repairs.
This new generation in-vehicle electronic systems management software was to offer all major testing and diagnostics capabilities with an unparalleled elevated user experience compared to old-fashioned legacy automotive solutions, while incorporating new innovative features giving it a true competitive advantage in the market.
Solution:
When I joined the project, the product had been developed for 2 years with a feature development led approach rather than a user-centric one.
We organised a series of product workshops with senior stakeholders, product, and engineering leads to review the Connected Device application's business strategy, key features, and create high-level customer journey maps.
The product features would be accessible based on the amount of details each type of users might require - from R&D engineers needing very granular information and data, to production engineers focusing on testing and validation, and service engineers needing only high-level information to diagnose and repair vehicles.
This responsive SaaS app use IoT technology to enable real-time remote vehicle performance assessment and diagnostics. Some of the main features include vehicle configuration, systems and performance testing, location and health tracking, live and archived CCTV streaming, diagnose fault diagnostic, remote repair, parts ordering, service booking, and maintenance scheduling.
The product team designed the app in collaboration with the e-com and HMI teams to deliver an integrated, functional and beautifully crafted user experience in line with Arrival's core design principles.
Outcomes:
User experience product strategy
Customer journey maps
Product roadmap
User experience design and prototyping
Brand & design direction
Product concept video
App development
The launch scheduled early 2023 has been postponed following the company’s restructuring at the end of 2022.
Date: 2019
Agency: WongDoody (ex-Brilliant Basics)
Role: Lead designer
Responsibilities: user experience strategy, UI, team management and design direction.
Team: Design director (x1), Lead designer (x1), UI designers (x5), UX designers (x5), Product owner (x3), Engineers/developers (x20+)
BP partnered with Infosys and WongDoody to implement a full digital transformation of its fleet management and fuel card business with 2 main goals: deliver an optimum technology integration as well as a first in class user experience.
BP FleetExpert is a state of the art fleet management software designed to optimise fuel spending and simplify complex tasks to save valuable time. It gives super-fast insight into fuel consumption & spending, CO2 emissions as well as live transaction data through one dashboard.
As a design lead on this EMEA program, I have been managing the team of designers working hand in hand with the product owners, BA/UX/dev team to design the new fleet management application platform. Working in an Agile way, we designed the new user journeys starting from initial client conversion during workshops to wireframing, design through to prototyping and delivery to the development team. We carried out testing every 3 sprints and implemented changes following user feedback.
We created a design system for the project using Abstract to streamline and standardise the design production, insuring UI and digital brand consistency across the new platform.
Date: 2021
Company: Arrival
Project: Design and develop the next generation of fleet management application to manage Arrival’s vehicles (Buses, vans and cars) using the latest IoT and AI technology.
Role: Head of design
Responsibilities: product management, UX strategy and design direction, design team management.
Team: Head of design (x1), Product designers (x2), User researcher (x1), Product owner (1), Engineers/developers (x6)
Date: 2023
Personal project: minimalist cloth visuals - simulation, lighting, texturing & rendering.
Software used: Cinema4D, Redshift & Photoshop
More renders and animation coming soon
Date: 2023
Personal project: Samsung Galaxy watch visualisation - lighting, texturing & rendering.
Software used: Cinema4D, Redshift & Photoshop
Date: 2023
Personal project: Polestar 3 - CGI renders
Software used: Cinema4D, Redshift & Photoshop
Date: 2023
Company: Arrival
Project: design the brand identity for Elements, an Arrival sub-brand to commercialise its electric vehicles parts and technology.
Role: Head of design
Responsibilities: brand strategy, design team management, design direction, product management and 3D visualisations.
Challenge:
Until now, Elements had been a division within Arrival responsible for the supply chain and production of in-house designed components.
The visual identity for Elements needed to fit within Arrival’s brand visual language, with a focus on the modular, scalable, and technological design of its products and services for the automotive industry.
Solution:
We carried out an in-depth research into the automotive part suppliers and electric mobility markets to assess trends, identify opportunities, and potential for differentiation.
We worked with the brand, senior leadership, and product teams to develop a brand strategy, identity, and visuals for Elements.
Outcomes:
The brand identity reflects the modular, scalable, and technological character of the products and technology developed and produced by Elements.
The neon orange which is also used on products as an accent colour brings energy and positivity linked to electric mobility and the good it can bring to communities and society.
The graphic shapes that communicate modularity and movement are combined with a modern adaptive sans-serif font - making the overall visual language modern, dynamic yet simple and accessible for the brand’s complex and technical products and services.
3D product design: Shaun Wellens
Date: 2020
Company: Arrival
Project: design a user experience concept for interior and exterior screens for all buses users.
Role: Lead designer
Responsibilities: User experience, visual and motion design
Team: Lead designer (x1), Product designers (x1), Product owner (x2)
Challenge
Every city is different, so the Arrival bus can be tailored to local needs. Arrival’s modular bus design enables configuration of length, range and capacity with a human-centred design made for passengers, drivers, fleet operators, cleaning staff, pedestrians, cyclists and urban residents.
This new generation of buses feature state-of-the-art wrap-around LED screens for displaying direction, passenger information, and advertising, all managed through a digital application.
Our challenge was to design a seamless and elegant user experience concept for interior and exterior screens that aligns with Arrival's design principles (minimal, mindful, and magical) and our user experience design framework ARC (Astonishingly crafted user experience, permanent, and 100% functional).
Solution
We began by researching signage design used in public/office space to create an inspiration mood board in line with our design principle and brand vision.
We then developed bus journey maps with information that should be displayed at different stages of the journey, and visual maps of interior and exterior bus screen locations, including technical information such as screen resolution and refresh rate.
Based on these, we explored visual and motion design in Figma and After Effects that we reviewed and improved through continuous testing using a 3D bus simulator/VR environment, and iterations with the bus program, product and engineering leads.
The screen designs were tested on real screens before being used for the First Bus trial in Leeds in September 2022.
Date: 2022
Personal project: Beats headset product modelling, texturing, lighting & rendering.
Software used: Cinema4D, Redshift & Photoshop
Date: 2019
Agency: Wongdoody
Role: Lead designer
Responsibilities: user experience strategy, UI, team management and design direction.
Date: 2023
Company: Arrival
Project: design a new version of a diagnostic test device that allows automotive engineers to connect their laptop to vehicles to check its performance and potential issues.
Role: Head of design
Responsibilities: design direction, 3D visualisation and product management.
Team: Head of design (x1), Industrial designer (x1), Product owner (x1)
Challenge
The Diagnostic Tool Lite (DTL) is a portable diagnostic test device that offers direct interfaces for 2 CAN channels and 1 LIN Channel. It allows the user to connect the device to their laptop and use smart applications for diagnostics, testing, plotting, and simulation.
The product is mobile and can be held in the hand or placed on an uneven surface like a dashboard. The user may have greasy hands or might be wearing gloves, so grip features and large rubber over-mouldings for grip and protection are typical of similar products.
To align with other Arrival-designed products, the design needs to adhere to the company’s design principles of minimal, mindful, and magical.
Solution
We defined 3 key considerations that need to be made for this product: grip, durability, and legibility.
- Tennis ball: a lozenge-shaped design that reduces visible splits and feels comfortable in the hand. This simple and scalable form can be applied to future similar Arrival products.
- Rubber case: the existing design would be slightly adapted to be placed in a rubber case providing grip and protection.
Outcomes
We selected the Tennis Ball design to be 3D printed and tested with Arrival and UPS engineers. After some refinements mainly around the lights and inscriptions on the device, the new version of the DTL will be released in mid-2023.
Industrial designer: Kimahni Emsley
Date: 2018
Personal project: Beach house kitchen -3D renders
Software: Cinema4D, V-Ray and Photoshop.
Agency: Seven Publishing
Client: Linda Farrow
Project: design and develop an app for Linda Farrow - a luxury eyewear brand - enabling customers to access fashion news, social media posts and online store with augmented reality enabling customer to try on glasses and share with friends.
Role: Lead designer
Responsibilities: user experience, UI, team management and design direction.
Team: Lead designer (x1), Product designer (x1), Product owner (x1), Developers (x3)
Personal project: 2021
Personal project: Uber Eats app redesign concept
Software used: Figma, Photoshop & After Effects
Date: 2023
Personal project: Portable speaker concept for Bang & Olusfen - product design & rendering.
Software used: Cinema4D, Redshift & Photoshop
More renders and animation coming soon
Date: 2019-2022
Company: Green Times Brewing
Project: develop a specialist craft beer brand infused with CBD dedicated to quality and sustainability.
Role: founder & creative director
Responsibilities: brand/product/packaging development, creative direction, business management.
Getting more into craft beers and interested in the wellness benefits of CBD, I started Green Times brewing in 2019 by setting up the company, getting a beer license, exploring and testing beer recipes with beer brewers.
I gradually build the brand identity, packaging, website, online store, social media content, sales to stores, hire staff, organise marketing and brand development online as well as off line, attending the London beer festival for example to promote the brand.
I also developed a collaboration with a major UK craft beer brand “Northern Monk” and released 3 special edition CBD beers with them.
I’ve put the business on hold at the end of 2022 - here is the link to the instagram account.