Date: 2019-2022
Company: Green Times Brewing
Project: develop a specialist craft beer brand infused with CBD dedicated to quality and sustainability.
Role: founder & creative director
Responsibilities: brand/product/packaging development, creative direction, business management.
Getting more into craft beers and interested in the wellness benefits of CBD, I started Green Times brewing in 2019 by setting up the company, getting a beer license, exploring and testing beer recipes with beer brewers.
I gradually build the brand identity, packaging, website, online store, social media content, sales to stores, hire staff, organise marketing and brand development online as well as off line, attending the London beer festival for example to promote the brand.
I also developed a collaboration with a major UK craft beer brand “Northern Monk” and released 3 special edition CBD beers with them.
I’ve put the business on hold at the end of 2022 - here is the link to the instagram account.