In this personal project, I’m exploring a new design language for Strava to elevate its brand and app experience.
Idea: Take Strava beyond its functional, performance-focused roots and position it as a more aspirational, design-forward, tech-savvy experience—without losing the social and tracking core.
The work is ongoing, evolving as new ideas and concepts take shape.
Software used: Figma, midjourney, Cinema4D